Psychographics
My typical target audience for the product is shown in the photograph (right). Teenagers with messy hair, baggy clothing, they're out have a good time and listen to the rock music.
Typical bands are: Arctic Monkeys, AC/DC, Green Day and Red Hot Chili Peppers.
Would generally enjoy horror, action and comedy movies. Such films include: Deadpool, The Shining and Mad Max. TV Genres are the same as the movies. Examples are: Walking Dead, Arrow and South Park. Generally would shop in Superdry, River Island and Top Man for clothing and would spend time skateboarding, playing videogames or listening to music.
Demographics
- Gender: male
- Age: 16 - 19
- Class: C1, C2, D, E
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