Adverisers mood board

My advertisers’ mood board has lots of logos from different companies tailored towards my target audience. It contains a variety of different types of company such as search engines, music bands, vehicles, food, drink and entertainment.

Somewhere such as Nando’s or another restaurant would advertise in my magazine to get people to go to there. If the magazine offered a coupon for a half price main course, for example, that person could bring their family and therefor they have got more business they wouldn’t have done otherwise. Alternatively, it will provide recognition for the establishment, people will become aware and want to eat there.

Home entertainment companies like PlayStation may want to advertise in my rock magazine because they have games such as rock band and guitar hero that would interest the reader and promote sales for them. The same reason applies for drink companies and people looking to sell products such as beats audio.

Target audience mood board

My target audience mood board has a variety of things on it from brands to popular traits of the genre. There are rock instruments and atmosphere from concerts as well as popular brands and bands/artists.

Some of the brands include MTV, Monster, Beats, Vans and Rock star. These are what typical rock fans drink, listen to and wear. Some of the well-known rock bands/artists that are listened to are Jimi Hendrix, Guns and roses and AC DC.  When I think of a rock fan I imagine them having these traits beards, long hair, burgers and loudness.

My mood board is aimed mostly at men in their late 30s, but also a younger audience with things such as YouTube and beats audio. This is because somebody of a young age is unlikely to have a beard and drive motorcycles but they may still have interest in other things on my mood board.

College magazine contents page

College magazine cover page

College magazine analysis

Audience questionnaire analysis

Questionnaire review

I will design my college magazine off the results from the questionnaire.

90% of our potential audience said that they do not currently read a college magazine. This would mean there is a large audience with little competition or that we might not reach the ideal target audience. 75% would be willing to pay 50p - £1 every fortnight for the college magazine.

The colours black, white, red and blue were most popular amongst the target audience so I will include these in the colour scheme. Also 80% would like a student or a student’s work on the front cover of the magazine. The most popular contents for the magazine are college events, technology, a jobs page and a gig guide for local music concerts. These will be featured on the cover page as the cover lines to make people want to purchase the magazine.

I will include a web address and offer online subscription on the contents page because 50% of the audience would like to subscribe. This should hopefully draw some of the people who said no in to the online version and make money online for a discounted price. Also 85% would like freebies with the magazine. This is because they will think they are getting their money back if the save the money they spent of a free or discounted item.

College magazine questionnaire

College magazine questionnaire

Do you read a college magazine?

⃝ Yes

⃝ No

What three of the following would you like to see in a college magazine?

⃝ Technology                                                         ⃝ Crosswords and puzzles

⃝ Job tips                                                                ⃝ Sport

⃝ Gig guide                                                             ⃝ Fashion

⃝ College events                                                    ⃝ Film reviews

⃝ Subject information

⃝ Problem page

What three main colours would you like to see?

1._______________________________________

­2._______________________________________

3._______________________________________

What would you like the cover image to be of?

⃝ Student

⃝ Teacher

⃝ Student work

⃝ Technology

⃝ Nature

What do you think would be a good magazine name?

_______________________________________

How often would you like it to be published?

⃝ Weekly

⃝ Two weeks

⃝ Monthly

⃝ Half term

Would freebies encourage you to purchase the magazine?

⃝ Yes

⃝ No

What would you be willing to pay?

⃝ £0

⃝ £0.50

⃝ £1

⃝ £2

Would you be interested in an online subscription?

⃝ Yes

⃝ No

What fonts would you like to see?

_______________________________________

_______________________________________