Schedule

Week 1 (5^th-9^th October) - Completed all three product drafts and finished other planning work such as mood boards.

Week 2 and 3 (12^th-16^th October) - Photo shoot for magazine images. Extra photographs were taken to work around space provided and find the best fit.

Week 4 (19^th-23rd October) - Started the magazine cover and gave it an appropriate masthead. Copied text from DaFont to use. Edited front cover image in order to be used (removed background and altered lighting. 

Week 5 (26^th-30^th October) - Arranged all cover lines and text on front cover and also the main image, then adjusted these where appropriate, changing the colour to text find out what’s most suitable.

Week 6 (2^nd - 6^th November) - Began the contents page, collected text from font websites ready to place, edited all of the images that I intend on using in.

Week 7 (9^th-13^th November) - Placed all text on contents page, added the images, then adjusted these where necessary adding colour to text finding out what is most suitable. Also took another photo shoot in order to get some better quality images.

Week 8 (16^th-20^th   November) - Started the double page spread, added title ready to place, edited the image in order to be implemented (also used gray scale) finally wrote out the article ready to copy over into Photoshop. 

Week 9 (23^rd -27^th November) - Fit the image on to the page and add the article text over it then changed the colour for it to correspond, next add the title in order to find out what colour to make it, then added conventions such as drop caps for it to follow traditional form and conventions.

Week 10 (30^th November- 4^th December) - Added all finishing touches and tweaks to my final products.

Skills Development

Throughout the production of DEMAND magazine I have acquired and built upon many new skills. 

Photography

I have found that getting the right lighting, model, clothing, props and pose are the most crucial part of taking a photograph. If the picture is low quality or out of focus and put onto a magazine it can change to quality entirely. This is why I had multiple photo shoots because the pictures had to be right for the magazine. I also learnt how to use photography equipment such as high quality cameras, tripods, different lenses and a green screen. Its important to use a green screen for removing the background of photographs because it makes the process a lot easier. The photo used for my college magazine if far worse than in the music magazine because it was taken on a mobile phone rather than a camera. Also, the only photo on the college magazine contents page is a screenshot of the cover, which causes the magazine to lack any interesting material.

Photoshop

Photoshop was an extremely important piece of photo editing software that I used throughout the construction of my rock music magazine. It was new to me so learning the basics took some time but I am now fully capable of using many of its features to edit photographs and produce pieces of work. For example the magic wand tool allowed me to select blocks of a certain colour and remove them seamlessly. Also I am able to use the centre tool out align text or shapes in the centre of a certain space. My college magazine has the offer of a free Costa coffee and I could not get it into the middle of the shape in the bottom right corner. 

Layout

The layout of the cover pages has changed massively. The cover lines are much more descriptive and interesting, the masthead is much bolder and more appealing, there is a much better image and everything is easy to read. The masthead is easily visible, on the college magazine some of the letters aren't visible due to the poor positioning of the photograph behind it. this issue was resolved by having a much larger masthead with the image above it.

Fonts

On my preliminary work, all of the fonts are the same. The only things that differ are the size and colour, which leaves a boring look to the product. On the music magazine I used fonts from DaFont.com for the more interesting and eye catching ones. The others are from photoshop because the have an extensive selection to choose from.

Technologies

Prezi          

Prezi has allowed me to present my work in a much more creative and appealing manner. It is a professional and allows for the importation of images, text and shapes. This was useful because I could put pictures of my product and inspiration on the presentation with ease. Also there is a search feature so I could find images, reshape and cut them when necessary. 

Photoshop          

Photoshop was used to make my cover, contents and double page spread and also edit photos. It is a very high quality piece of photo editing software and is used by professional magazines to edit images.

A thin white rectangle was put down the centre of the magazine with the shadow effect to give the look separating the the two pages. The magic wand tool was used to remove the green background from the image and trim off some unnecessary parts. The text tool was used to seamlessly insert the body of text onto the double page spread and separate the questions from the answers. 

Issuu          

Issuu was used to present my work in an easy to read book format. It allowed for easy management and an appropriate aesthetic for the presentation of my work. It's professional and functional which makes it an ideal way to show my work. It converts PDFs and Word documents into a book, form which I can copy the HTML and post it onto my blog.

Addressing the Audience

Target Audience

Psychographics

My typical target audience for the product is shown in the photograph (right). Teenagers with messy hair, baggy clothing, they're out have a good time and listen to the rock music.

Typical bands are: Arctic Monkeys, AC/DC, Green Day and Red Hot Chili Peppers.

Would generally enjoy horror, action and comedy movies. Such films include: Deadpool, The Shining and Mad Max. TV Genres are the same as the movies. Examples are: Walking Dead, Arrow and South Park. Generally would shop in Superdry, River Island and Top Man for clothing and would spend time skateboarding, playing videogames or listening to music.

 Demographics

• Gender: male
• Age: 16 - 19
• Class: C1, C2, D, E

DEMAND Double Page Spread

DEMAND Contents

DEMAND Cover

Institutions

Bauer would be best suited for my magazine. Due to its successful publishing of Kerrang! and Q magazine, Bauer would be able to get my magazine on the shelves of popular retailers. This is because, while there is not a gap in the market for rock magazine, Kerrang! being one of the most successful, there is a growing trend of the rock music genre in a younger demographic, Therefore a magazine tailored towards them would pull teenagers into buying magazines rather than just looking online.

DEMAND's website is a crucial part of the marketing process. Teenagers tend to love the internet, so online advertisements and short videos on mobile applications draw in the audience that is desired.

A downside to going with such a large publisher is the lack of control over the product. If Bauer wanted to change the product, they would be eligible to do so. However, this is not only a negative proposition, Bauer made other magazine successful so if they must change the magazine it would be for the better. The demographic is largely teens rather than adults, therefore there is less competition with other magazines. DEMAND could be some in schools and other places of education, also at indoor parks and other hangout places for that age group to maximise sales and acknowledgement of the product.   

Representation