Overview of the Magazine Industry

·         1. The average price of a music magazine is £3.66.

·         2. 5 most popular music: Entertainment Weekly, Rolling Stone, Variety, Billboard and NME.

·         3. Many have an online version and website.

·         4. One of the biggest fallers year on year was Reader's Digest, down 38 per cent to 133,496 sales a month.

·         5. 5 most popular: TV choice, what’s on TV, radio times, take a break, slimming world.

·         6. Mostly women’s magazines read in the UK. 73% of adults (15+) read a magazine, 43% of those are woman’s meaning 30% are male.

·         7. There are 430 million smartphone users worldwide. All of which are potential customers for digital magazines.

·        8.  86% of I pad users would be willing to watch an advertisement in return for free access to content.

·        9.  60% of digital magazine consumers go to an advertiser’s website. This would help with funding the magazine.

·        10. 69% of readers have posted a magazine article on Facebook. This would increase popularity rapidly       considering the staggering amount of social media users.

·        11. 54% of the worlds population read a magazine.