Information on Magazine Publishers

Bauer

Bauer Media Group is a large European-based media company that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio extends to include print shops, postal, distribution and marketing services. Bauer media is a multi- platform media group, with locations all across the UK. In 2007 Bauer media purchased Emap which is a company that specialises in the production of magazines. Bauer acquired a collection of media brands such as Grazia and Heat as well as a radio brands such as Kiss FM UK and Magic. Bauer also broadcasts TV music channels like The Box TV, in a joint venture with channel 4. There is also very popular music magazines such as Q magazine and Kerrang! Both of which have popular radio and TV shows like Q TV and Kerrang! Radio. Bauer media also has a sister company who publish magazine titles such as Take a Break, TV Choice, Bella and that’s life which are all very popular magazines in the UK. Some other publications that were done by Bauer media was closer which was launched in 2002. It specialises in celebrity news, gossip and entertainment. Yours is a magazine that is published every fortnight consisting of health, fashion and beauty mainly aimed towards women over the age of 50. Bauer has 24 million people tuned in to approximately 90 radio channels every day. In the UK alone Bauer is the second largest private radio provider in the UK with 42 radio channels which means  Bauer has a share of over 30% in the radio market.

Bauer owns more than 600 magazine titles worldwide and sell approximately 433 million issues per year, of which 96 % are in retail sales and subscriptions. 25 of Bauer magazines are among the 100 highest selling periodicals in retail sales. Bauer’s target audience is mostly aimed towards women, with titles such as Take a Break and Heat. Most of Bauer magazines consist of celebrity gossip and fashion which would reach more to a female audience compared to a men’s. However Bauer do have some magazines that are aimed towards men: FHM and Motor Cycle news. However, the majority of their magazines are aimed at females.

Future PLC

In 2006, Future PLC was ranked as the sixth-largest media corporation in the UK. It publishes more than 30 magazines in fields such as video games, films, technology, photography, sport. It also owns the US Company Future US. Over 200 print publications, websites and events are produces by Future PLC. It produces the official gaming magazines for the popular gaming consoles Xbox and PlayStation. It also produced the official Nintendo magazine but stopped production in October 2014. 35% of the market is owned by Future PLC. This is a fairly low figure due to genre of magazines that they publish. The majority of magazines are bought by women and with Future PLC owning magazines that is mostly aimed towards males they don’t do so well in market percentage. The target audience for Future PLC magazines would be aimed at mostly a men because of the contents of magazines that they publish which includes technology, video games, films and sports. While women would still be interested in the magazine it is mostly produced for the male audience of around 16 and over.

Livingly Media

Livingly Media is a US based online media that publishes articles, photography and videos on all three of its lifestyle websites. These three are Zimbio, Stylebistro and Lonny. The company was founded by Tony Mamone and Danny Khatib in 2006 as Zimbio Inc. Livingly released an iPad application in 2011 titled Celebrity Pictures, which allows users to access a large library of celebrity photos online. In October 2012, Livingly also released an iPad application for Lonny in the iTunes Newsstand.  All of Livingly’s websites have mobile versions. As of August 2013, Livingly had over 8.7 million monthly mobile readers, according to Quantcast. In total they achieve a huge 20 million each month from the different platforms available. The target audience for Livingly Media is mostly women due to all three magazines being about lifestyle. Fashion, beauty, entertainment and home design are generally targeted towards the female audience. Tony Mamone says himself that Livingly Media “is focused on captivating audiences on mobile, desktop, and social platforms”.