My target audience mood board has a variety of things on it from brands to popular traits of the genre. There are rock instruments and atmosphere from concerts as well as popular brands and bands/artists.
Some of the brands include MTV, Monster, Beats, Vans and Rock star. These are what typical rock fans drink, listen to and wear. Some of the well-known rock bands/artists that are listened to are Jimi Hendrix, Guns and roses and AC DC. When I think of a rock fan I imagine them having these traits beards, long hair, burgers and loudness.
My mood board is aimed mostly at men in their late 30s, but also a younger audience with things such as YouTube and beats audio. This is because somebody of a young age is unlikely to have a beard and drive motorcycles but they may still have interest in other things on my mood board.
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